On the occasion of its third founders’ day celebration, Dr Selvam Daniel, Managing Director of Ecocert India Pvt. Ltd. announced the launch of special certification services for diverse organic livestock products. The founder’s day is celebrated in the memory of late Dr Alexander Daniel who was instrumental in beginning India operations of Ecocert SA, a France based pioneer company in the organic certification world. Every year in the first fortnight of April, Ecocert India celebrates late Dr Alexander Daniel’s centenary. This year too on 3rd April founder’s day was celebrated. It was then Dr Selvam Daniel, the present Managing Director of Ecocert India made this important announcement about launch of special certification programs for range of organic livestock products.
“India is such a blessed country, where even today for the larger segment of the population, agriculture is the mainstay. This is the country where livestock e.g. cows, buffaloes and goats are an integral part of the farming system. Almost every household of a farmer will have enough livestock to meet their requirements of manure, draft energy etc. Again this is the very society which greatly relishes range of food products made out of cow and buffalo milk. And unfortunately, this is also the very society, where you find in every corner of the country increasing cases of spurious milk and milk products. That is the reason why time has come to promote the awareness about organic ways of production for all possible livestock products.” said Dr Daniel.
“Today we can see almost every livestock product posing grave danger to consumer’s health. The livestock viz. cows and buffaloes are being fed on contaminated fodder coming from chemical agriculture and being administered the deadly growth hormones twice a day. This very milk is basis for range of products viz. ghee, butter, paneer, curd, khoa and khoa based common Indian sweets. You take chicken eggs; they are full of traces of antibiotics. Be it mutton, chicken or any other meat, since the very animals are being grazed on conventionally grown fodder and feed material, residues of harmful pesticides do go on accumulating in the animals’ bodies thereby making their meat or their dairy products totally unpalatable for consumers; especially kids.”
“Again there are newer malpractices getting exposed every other day involving preparation of duplicate milk, ghee and khoa in this country which are so rampant and bizarre that they are enough to bemuse any sane human. Hence, never ever in the history of this country its residents were so greatly in need of livestock products in their pure, natural form and never ever before it was so difficult to obtain them. We hope to bridge this gap in near future with aggressive promotion of our services.” says Dr Amol Nirban, Business Development Manager of Ecocert India.
When asked if there is new standards developed for this purpose, Dr Dhananjay Aghav, head of livestock department said, “the certification procedure or standards or specific requirements isn’t any different for these livestock products. The products will be certified in the premises of existing legislative framework only. The whole idea is to market these services aggressively and make consumers aware of the slow-poisoning they are exposing themselves in multiple ways and make producers/manufacturers aware that they can actually cater to this new demand by resorting to organic certification programs meant for respective sector viz. dairy, poultry, goat farming, bee-keeping, processing etc. Soon we are going to participate in different livestock expos across the country with these diverse services and do every possible attempt to publicize them.”
“Important thing is, today a caring and health-conscious mother needs to understand that if she got to know about organic milk from somewhere and she is feeding her child the very safe organic milk, she hasn’t got hold of the panacea for her problems. The risk of her child and family getting into a range of health troubles still persists, if they continue to eat non-organic conventional ghee, butter, curd, common sweets made out of khoa, paneer, eggs coming from conventional caged poultry which are fully laden with antibiotics, honey coming from apiaries which are placed in chemically infested areas, meat of animals which were housed in ill-managed stables etc. So one has to make a complete shift towards a more healthy and ‘fearless’ and guilt-free option as far as those all livestock products are concerned which find their entry to our stomach.” says Aghav.
“Besides the organic certification programs for these commodities of human consumption we are also concentrating on promotion of organic pet food, animal feed and poultry feed. While we believe livestock and poultry feed is important because even in organic management there is possibility of buying readymade feed by the owners of organic dairy and poultry farms and who must have a risk-free alternative available at hand, organic pet food is certainly a novel concept. But for a certain growing urban class in Indian cities which tend to love their pets as deeply as their kids, having a choice of buying organic pet food is something they will jump for at any first instance with pleasure, we believe.” says Nirban.
“Finally,” said Dr Daniel, “it’s not just about consumers, it’s not just about finding newer market segments and it’s also not just about allowing the organic market to diversify itself with all those innumerable options of organic livestock products, but it is also necessarily about the very animals, birds, bees whose products we consume. It’s about re-introducing the culture of rearing them with love, compassion, allowing them to be housed in the systems which are compatible to their natural behavior and giving them a life which could aptly be called as ‘life’.”
M/S Kansal & Kansal Agro Farm have launched a revolutionary range of organic and herbal odourless eggs. The eggs coming from an organically and ethically managed poultry farm at Panipat, Haryana have already hit the market.
What is in the shell? An egg, one would say – which is full of proteins, vitamins, minerals, in short, nutrition. But off late, it also comes encapsulated with contamination. Yes. The chicken eggs coming from conventional layer hens could be contaminated with the traces of antibiotics, pesticide, heavy metals, aflatoxins etc. If you are an egg lover this is going to certainly disturb you. And it’s not just the feed of chickens, but the unethical housing and management methods which also are the matter of concern and something which should add to the guilt of consumers.
But is there any option in India which offers one a chance to buy ethically produced eggs which are free of any chemical contamination as well? Yes, Dr M. L. Kansal, technical director of M/S Kansal & Kansal Agro Farm in Haryana offers this choice to ethical and health conscious consumers today!
Approx. 90 Km from Delhi to Panipat, Dr Kansal’s family started poultry farming in the year 1987. The farm is situated 10kms from Panipat towards Karnal (Village-Kohand). Dr. M.L. Kansal who is a Ph.D in Poultry Science and Ex- Professor of Punjab Agricultural University, Ludhiana after retirement decided to work on his long wished invention – Herbal Odourless Eggs!
“That is how and where it started.” Says Dr Kansal, “I was mulling over this idea of subsiding the foul odour of eggs since 1972 which basically prevents many likely egg eaters from consuming them. Also I was getting to read in the scientific journals and popular articles that use of antibiotics in poultry is being banned in many countries because of the increased resistance problems among birds as well as humans. Hence experimenting and setting upon a poultry farm on these lines is something I took up after retirement.” says Dr Kansal.
“There are many poultry farms venturing into branded eggs selling to the organised retail and niche markets in Delhi, NCR and other major cities in the region. But none is thinking of producing the eggs without any hazard associated with it. Having spent my life closely examining conventional farms I realised that there are many grave issues associated with this production system.” says Dr Kansal.
“At present conventionally most egg layers in this country are maintained in cages. Confinement and caging of birds is considered to be beneficial for the birds by many because it keeps the birds away from their dropping and away from disease agents that can cycle through the droppings. But some consumers are philosophically opposed to this type of management system where birds can not express their natural behaviour. They are prevented from foraging for food, nesting, roosting and dust-bathing, scratching, exercising, running, jumping, flying, stretching, wing-flapping, and freely walking. Overall it’s a situation where hens are treated like egg producing machines whose quality of life is so poor that their physical and psychological health is always in an impaired state.” says Naveen Kansal, one of the partners of M/S Kansal & Kansal Agro Farm and son of Dr. M. L. Kansal. “Some farmers off late have started keeping egg layers in the deep-litter system where birds are not caged but still confined in four walls. Free –range system is another step ahead in this direction much closer to natural method of poultry management.” ,says Naveen.
“Besides these welfare issues, the amount of chemicals which secretly enter the system of poultry birds are also a matter of concern. Because end of the day, it is us the consumers who are going to consume the very produce of them. In conventional farms 95% of the feed comes from commercial establishment which heavily rely upon the food grains coming from conventional agriculture carrying all kinds of residues of fungi, fungaltoxin (mycotoxin) pesticides and heavy metals. Again there is no guarantee if the maize or Soya being used in the commercial feed is free from genetic modification. In the conventional poultry farms incidence of disease, illness is also higher. There are some disease producing organisms like salmonella, coli form bacteria and other pathogenic bacteria commonly found in birds and eggs. Hence the hens are fed with higher doses of antibiotics every now and then through feed and water on mass scale. The fresh and pretty looking egg that we consume with utmost delight carries unfortunately the residues of all these chemical toxins and drugs residues as well,” says Ms Sharda Kansal, one of the partners of M/S Kansal & Kansal Agro Farm and wife of Dr M. L. Kansal.
“Here at our farm we integrate the element of traditional system of backyard poultry effectively. Birds in this system have outside access most of the year. Birds would have a significant outside run or runs, and would have roosts for resting. There is enough opportunity to express their normal behaviour. The feed is not allowed to contain any antibiotics or production stimulants nor any meat by-products are allowed. The hens feed is not having any constituent of the animal resources like bone meal, fish meal, etc. The egg is totally free from obnoxious odour. We ensure that feed is sourced from organic farms. Moreover as I was also concerned about the strong odour emitted by an egg which many consumers would find as obnoxious, I worked on the possibility of adding mixture of 16 various herbs to their feed to keep the birds in a better health and to keep the eggs free of odour. The eggs are free from pathogenic bacteria like salmonella, E-coli or any other types of bacteria. These eggs can be consumed in the form of egg drinks in summer to balance our diet which is deficient in protein in summer. That is the reason we brand them as Herbal Odourless Eggs.” Says Dr Kansal whose brainchild this project is and who firmly believes the whole concept as totally novel.
Mr. Jugal Kansal, in charge marketing division said, “At the moment we have launched a revolutionary range of organic eggs in the market – 1) HOAVA Omega-3 egg, 2) Fresh n Delicious Brown egg, 3) Dr. Kansal’s Herbal Odourless egg, 4) Brun egg, 5) Herbal egg, 6) Herbal Brown egg and 7) Farm Fresh egg. Walmart is the major buyer of the eggs. They are paying double the price of conventional eggs. We are committed to make available a choice to health-conscious Indian consumers where they have an access to certified organic eggs which are free from antibiotics, pesticides , aflatoxin residues.”
“These eggs has been tested from TUV SUD South Asia Pvt. Ltd. Salmonella & Coli form Bacteria are tested for their presence by GUDVASU Ludhiana. Our flocks and egg are free from Salmonella also tested by Venky Lab Panchkula. Our organic operations are certified by Ecocert India. As far nutrition, test reports have proved that our organically produced herbal egg carries more nutrition in terms of fats soluble vitamins A, D3, E, and water soluble vitamin B1, B2, B6, Folic acid, B12 etc. and other elements than an ordinary egg and a glass of milk!”
“Consumers also must know that there is lot of effort that goes on to ensure that organic feed is made available from trusted sources and in enough quantities, there is requirement of more land housing space and finally there is extra efforts on maintaining sanitation at all levels and ensuring labor for these activities. All this comes at cost and impacts the retail price. But we are fortunate to have received the dedicated consumer base who appreciate this fact.”, says Mr Jugal.
“Our future brands include very low cholesterol egg in different brands of white & brown egg. The Cholesterol level will be between 70-90 mg per egg. This will certainly revolutionize the Indian retail egg market. We are also confident that it will kick start the movement of organic entrepreneurship and more and more farmers, entrepreneurs will think of ethical ways of producing eggs. says Dr Kansal.”
Ecocert’s Certification for Small Groups of Farmer Entrepreneurs – A Boon for Domestic Organic Trade
Ecocert India, leading certification organization in organic agriculture, with special vision for domestic market development, has recently launched a fairly charged certification program for small groups of farmer entrepreneurs.
Organized organic agriculture movement, started way back in early 90s in India is well established now. Be it inspired by the Individual organic agricultural reformers spread across the country or the national, international NGOs, or some religious groups who are promoting non-violent organic farming and consumption of chemical free food among devotees, organic farming is something which is known to every Indian farmer. In almost every village one can find organic farmers practicing organic agriculture with devotion, largely in small groups with mutual support of similar peers of who share same ideals.
“It is for these unsung heroes Ecocert thought of launching a certification program; mainly to facilitate their access to soaring domestic organic market in India.”, said Dr Selvam Daniel, Managing Director of Ecocert India. “Usually what we get to see is that these self motivated organic farmers are totally disconnected from the organized organic market in the country. They practice organic out of sheer passion for organic and natural farming remaining isolated from the mainstream. But eventually end up selling their ‘safe’ produce in the local markets or within their health-conscious friends’ circle in low prices. On the other end we get to see the millions of health conscious consumers craving desperately for the authentic organic produce and with no or limited access to that.”
“Where organic food is available in big super markets, it is so highly expensive that consumer prefers continuing to buy the hazardous conventional produce than to buy organic products. Again many a times the most essential claims of independent certification are missing from organic products. Facilitating this bringing together of the right producer and right consumer is a real challenge the organic movement in India at the moment is facing,” says Dr Daniel
“The new scheme is meant for certifying small groups of 25-30 organic farmers in a given village or village development council. Any farmer whose land is less than 4 ha or 10 acres is considered as small farmer and can be a member of the group. Hence ideally around 250 acres of organic land could be brought under third party certification along with a small processing unit for single ingredient product viz. jaggery, ghee, rice, pulses, turmeric or chili powder etc. The certification cost for such groups is Rs 1400 per farmer annually. The costs involved are thus very affordable for getting certified the processed organic products at farm level. “, said Dr Amol Nirban, Business Development Manager of Ecocert India.
But still the question of linking these small groups to trustworthy domestic markets remains an important issue to be addressed.
Communication Strategist of Ecocert India Mr Rahul Motiyele says, “Ecocert India’s representatives are now present in every major part of the country. There they locally participate in every important trade expos, farmer markets, organize retailers’ or agri-entrepreneurs’ conventions. These platforms generate good amount of inquiries from the traders’ side. Few of them could be interested in starting their own retail shops or chains, home delivery program of both raw food and lunch boxes and their own restaurants. While many of the traders are interested in B2C transactions, few are interested in acting as vendors supplying organic produce in bulk to other enterprises and also some organizations viz. old age homes, hospitals, college or school cafeterias etc. Many of these aspiring organic entrepreneurs have no idea from where they could source authentic organic produce. It is at this point Ecocert’s new scheme can make the difference we feel.” Says Motiyele.
These interested organic traders could be encouraged by local Ecocert representatives to directly link with the organic farmers’ small groups for sourcing the required commodities. E.g. a retailer in NOIDA can actually identify a suitable organic farmers’ group or groups in the nearby region with the help of local Ecocert representative and directly share with them the annual cropping calendar of his/her choice with them. It is easier for a retailer from the logistic point of view since such farmers are located in the radius of 5-10 km only and they can provide the organic products of desirable choice in desirable quantities.
“The traders are not required to bear the costs of certification if they don’t wish to, since they are so moderate that even farmers themselves can bear. My frequent discussions with small groups of organic farmers in need of a right buyer have revealed this fact.” says Mr Vijay Deshwal, Ecocert representative for Delhi, Haryana, Punjab and Himachal Pradesh. “A mere guarantee of an assured recognized organic market is enough for an enthusiastic organic farmers’ group. Application for their group’s certification is the most obvious step by farmers in such situation.”
“Certification of Organized Grower Groups (OGG) is not a new concept. But we have launched this program for small groups. Small groups always prove to be more efficient when it comes to complying with organic standards thanks to the sheer size of the group which makes mutual interactions, knowledge gain, and peer pressure, peer appraisal etc possible. There is no need to hire an Internal Control System which is comprised of paid workers, from outside. Farmers’ representatives in such a small group can delegate among themselves these responsibilities of internal inspection, field extension officer, purchase officer, input distribution in charge and convener for certification etc. The harmonious atmosphere in the close knit group enables better internal control and smooth functioning.” says Dr Daniel.
“Ecocert has developed working guidelines for effective functioning of these groups. These guidelines conform to National Program of Organic Production. The official advertisement for this scheme is done weekly in Maharashtra through a famous agricultural daily Agrowon. We will repeat the same experiment in other parts of the country, “says Nirban.
“Small groups’ certification, small and direct supply chains and very small burden on the budget of organic farmers as well as the consumers is what characterizes this program! The program will alleviate soon the hurdles in domestic organic market development in India!” opines Nirban
ECOCERT India had organized a one day convention for the benefit of potential players in Nepal’s herb and herbal products industry to acquaint them with the newer opportunities in the trade of certified organic products, the global patterns of demand for organic products and technical and procedural requirements for organic and fair trade certification.
“It’s been four years ECOCERT is aggressively working in Nepal for promotion of organic certification services. Our thrust areas have so far been certifying the herbs, essential oils, other processed herbal products and cosmetic products. Nepal is indeed a rich source of rarest herbs of extraordinary therapeutic property and their conservation is possible only by means of sustainable organic trade with rest of the world,” said Dr Amol Nirban, Business Development Manager of ECOCERT India.
“The global organic industry is big. In 2009, the global market for certified organic food and drink was estimated to be 54.9 billion US Dollars or approximately 40 billion Euros. The volume of the turnover with organic products has more than trebled since 1999. While the economic crisis slowed down growth in 2009 in many countries, or stagnated (Germany), some countries showed healthy growth also in 2009, for instance France (+19 percent) or Norway (+10 percent). But share of South Asian countries like Nepal is still very low in global market.” said Dr Abhishek Kumar, Manager, Herbal products division at ECOCERT India.
Nepal, which lies in the middle of the great Himalayan range, is famous for her natural medicinal plants and herbs. It is home to over 3500 different herbs. Many of these herbs and aromatic plants are very specific to the Himalayan Region and have high medicinal, culinary and cosmetic values.
The event that was held at Hotel Greenwich Village witnessed the enthusiastic participation of 30 different company’s representatives. Most of the personalities represented the sectors like conventional trading of wild harvested herbs, essential oils, nutraceuticals and herbal cosmetics.
“A small country like Nepal can not compete in the world market on the basis of quantity of its agricultural or herbs production. It has to launch the value added products like organic and fair trade certified raw as well as finished products to carve a niche for itself.”, says Mr Shanker Gurung, ECOCERT Representative for Nepal.
“This needs to be capitalised by encouraging the organic cultivation and sustainable wild collection of these medicinal and aromatic plants. ECOCERT’s convention certainly unearths the opportunities in this field for the farmers and traders here,” says Gurung.
“More and more consumers are increasingly looking for more ethically produced solutions of taking care of their bodies. The solutions, which could be complementary to the functioning of biosphere we live in. ECOCERT is certainly committed to the cause of making this world a better place to live through its rigorous certification programs and private standards for organic cosmetics and fair trade. The convention for herbal products in Nepal is another such attempt in the process of marching towards this final organizational goal.” says Nirban.
Deshonnati, Krushakonnati and Ecocert India organised country’s first ever “Organic Food and Taste Festival’ at Akola, Maharashtra, invited the interest of thousands of citizens in Akola and achieved notable success.
Consumers along with their kids happily roaming around the stalls, discussing enthusiastically with the farmers over the displayed organic commodities, buying variety of them and flocking around the stalls selling traditional delicious cuisines made from organic ingredients! This isn’t an occasion from any farmers’ market in US or any supposedly mature organic market or Kavita Mukhi’s farmers’ market in Mumbai for that matter. The spectacular scene was witnessed consecutively for three days in the small city of Akola in Vidarbha region of Maharashtra on 26th to 28th May.
Deshonnati, a popular marathi newspaper, Krushakonnati, a popular marathi agricultural weekly and Ecocert India, an organic certification body in south Asian region had jointly organised a three days ‘Organic Food and Taste Festival’ in the city of Akola, Maharashtra. The festival witnessed a remarkable success.
“The total revenue of this three days festival in such a small city was around 0.6 million rupees, which is surprising and encouraging as well!”, says Dr Amol Nirban, Business Development Officer at Ecocert India. “The festival offered the rarest opportunity to buy diverse food commodities, processed food products, traditional cuisines and agricultural inputs – all organic!”
The objective of the event was to offer the region of Vidarbha a sustainable solution for its problems. The never-profitable agriculture, regularly occurring farmers’ suicides, weak local economy and failure of other measures to uplift the small farmers’ situation in the region forced Mr Prakash bhau Pohare to think of a lasting solution and a mechanism which can help stand the once self reliant farmers on their own again. He was also concerned over the increasing rate of ailments like cancer and several other disorders in the society after having continuously exposed to food from chemical agriculture.
“Organic and low budget farming! I couldn’t think of anything else than to promote organic farming among the debt-ridden farmers suffered by chemical agriculture”, says Prakash bhau. Prakash bhau Pohare is a long-time social activist, farmers’ leader and professionally chief editor of ‘Deshonnati’ and ‘Krushakonnati’ newspaper.
“And it wasn’t enough. Even the consumers around were required to be made aware of eating organic food. My recent interactions with officials of Ecocert India grew in the past two months and we together were of this firm belief that its only the local market availability for the certified organic food and trade opportunities in domestic market which can instill the feeling of self reliance and confidence among the minds of small farmers in Vidarbha.”, said Pohare.
In Vidarbha, there are many organic farmers’ groups, co-operatives and contract farming projects active in the field of organic cotton cultivation for past many years. The farmers associated with these projects also possess several other food commodities in organic (for which however there isn’t any recognised market.) The organic farmers associated with PGS (Participatory Guarantee System) movement and pioneering movements in organic agriculture like VOFA (Vidarbha Organic Farmers Association) are there in big numbers too. Many organic farmers were organic by choice for past more than 15-20 years. Few of them already have their own processing facilities and are working hard to find a dedicated space on the conventional retails stores’ shelves in cities like Mumbai and Pune.
“Most of the projects were cotton and export market oriented and hence affected by the vagaries of uncertainty in the same.”, says Dr Selvam Daniel, Managing Director of Ecocert India. “It was required to create an opportunity where they could sell their certified organic and toxin free food produce locally to the consumers in their own region and get an assured market.”
“There is a larger section in the Indian society who is in desperate need of safe food with authentic claims of endorsement. This emerging market, just around the organic fields, presents an opportunity wherein certified organic small farmers can sell their fresh fruits, vegetables, cereals, pulses, spices in the nearby cities and do not have to worry for the market trends in US, Europe and Japan. This food and taste festival did exactly the same. It did the much awaited ice breaking. It told the people of this city that the safe and harmless food they are looking for is ‘certified organic’ and demonstrated really well to the organic farmers that in a city like Akola certified organic food could be sold in big quantities.” says Nirban
“Most of the farmers like those in my group did not have to travel for more than 100 Km from their fields to this venue of festival. I am amazed by the response to organic food in my own region. The food stalls selling only traditional cuisines made with organic food commodities were receiving overwhelming response as well. I can see that my society is getting prepared enough for the organic as well as ‘slow food’ movement.”, says 29 year old Ashish Shinde, a graduate in agricultural sciences, an organic farmer himself and the owner of ‘Organic Farms’ a 4000 organic farmers’ group in Vidarbha region.
“The experience gained and encouragement received from this experiment is certainly important for us.”, says Rahul Motiyele, communication strategist from Ecocert India. “We have planned to undertake similar organic food and taste festivals in the major cities in Vidarbha region of Maharashtra in near future and thereby cultivating the habit of eating organically grown certified food among the consumers in Vidarbha and thereby creating a sustainable demand for food commodities from sustainable agriculture in the very region. We are hoping for a day when the suicides in the region stop completely by means of this market mechanism and the farmers regain the contentment once ever-existed in their hearts.”
The womanhood is precious….and sacred. It is blessed with unique abilities of reproduction and nurturing.
Women are chosen by nature as the carriers and caretakers of the life on this planet. They are the ones who sustain that flow of wisdom, values, ideals and ethics on the planet. They are chosen by nature for the holy responsibilities.
But they are also chosen by the Satan as it’s pray. Molestation, mistreatment, abuse is the fate of large section of human females everywhere in the world. It’s been like that for ages.
There’s been a new tool identified by Satan off late. The slow poisoning through chemical pesticides! Although the victims include almost the every life form on the planet, the more threatened ones are women besides children. One horrifying threat to the precious womanhood nowadays is – breast cancer!
However very few people, NGOs, reporters speak about the link between pesticide havoc on the earth and the globally increased rates of breast cancers. A layman too is educated to associate the causes of breast cancer to genetic ones alone.
But the research studies have something different facts to share. Check it out.
Numerous reports provide the evidence that breast cancer in females [and also testicular cancer, genital abnormalities and reduced sperm counts in males] are directly connected to the rise in exposure to chemical pollution including pesticides. In 1961 one in 20 women got breast cancer, in 1994, one in eight got it and in 2000, it was one in five. Pesticide use also has started and continuously grown globally after sixties contaminating the food chains, water and people.
Mary S. Wolff, a chemist at Mt Sinai School of Medicine in New York has studied the parallel rise in breast cancer with the increased use of DDT [a terribly persistent pesticide which was banned in seventies but which is still a part of our fat tissues and found in the household dust as well]. She has shown a correlation between blood levels of DDE, a breakdown of DDT, and breast cancer. According to her women with the highest amount of DDE were four times more likely to get breast cancer!
Ana Soto, an associate professor at the Tufts University school of Medicine, conducted tests with human breast cancer cells and found that residues of Endosulfan in food and water have a certain role to play in the emergence of this disorder.
In 1992, November, Greenpeace released a study linking the increase in breast cancer worldwide to certain synthetic chemicals. Major findings include:
- The increase in breast cancer parallels the increased use of synthetic chemicals worldwide.
- Industrialised nations with more severe pollution have higher breast cancer rates than non-industrialised ones. Women who live near chemical waste sites are six time more likely to develop breast cancer than women living where no sites exist.
Back home in India the situation is neither better. The country which witnessed the green revolution in sixties has also unfortunately encountered the increased cases of the revolution’s victims. The odourless, tasteless and colourless pesticide residues which remain undetected by the sense organs were reaching out to every corner of the Indian bodies in every corner of the country contaminating and getting detected in the blood, fat tissues, breast milk, placenta, semen and even the breath!
The figures say that the incidence of breast cancer in India is increasing with the estimated 80,000 new cases diagnosed annually! The number has increased by 50% between 1965 and 1985. It will be stupid not to attribute this phenomenon to the tide of chemicals born of the green revolution in the county…
In Delhi 28 of every 10,000 women suffer from breast cancer. According to the Delhi Cancer registry maintained by the ICMR, in the past decade the incidence rate in the city has increased by about 10%. It is estimated that 1 in 30 women in Delhi will develop breast cancer at some point in their lives!
The persistent organic pollutants like DDT, endosulfan, aldrin, endrin, lindane have the tendency to remain intact, not to degrade and accumulate in the area of body where fat content is high e.g. breasts, thus making women more vulnerable to their attack!
Nobody is going to take care of us. We ourselves have to learn the ways to prevent the disaster. Eat organically produced food only. Knowing the chemicals in our lives is the sure step towards detoxing the lives. Support the local organic farms, educate yourself and give just nutrition to your body – no chemicals.
Protect the womanhood! Because it is the carrier and caretaker of the life on this planet!
Dear friends, today I am eager to share my thoughts about an incredibly interesting product – organic ghee! Have heard of it? Some of you must have heard i am sure as there are few farmers or groups of them selling this commodity locally to some acquaintances etc.
Ghee or clarified butter is largely a product of south Asia. The people in south Asia have traditionally prepared and consumed this milk delicacy for centuries at home. Almost every housewife knows the art of making ghee at home. Ghee, primarily an integral part of Indian home-cooked deserts, is also relished with other preparations like chapati/roti [bread], dal chawal [cooked rice mixed with cooked and fried lentil], khichadi [rice and lentil together cooked and fried] etc.
This nutritious and ayurveda endorsed dairy product is tasty too. Its appealing flavour transforms a normal meal to a feast. Over and above its dietary use, ghee is an indispensable part of religious and ceremonial rites as well.
But all is not well nowadays. Gone are those days when the cows and buffaloes of local sturdy breeds in the south Asian countries had access to non-contaminated green fodder, diverse herbs of exceptionally good medicinal qualities and were producing pure milk with just nutrition and no residues of pesticides, hormones etc. Milkmen were unaware about any other adulterant than water. And importantly the milk vendors were not enlightened until few years back that milk could be produced without livestock!
Today what one gets to consume in the name of ghee could be the coagulated mass of dead animals’ fat or [if it is indeed prepared from milk] a substance carrying loads of traces of artificial colours, flavours, weedicides, insecticides, fungicides and hormones. The effects on human body are numerous and needless to say that they can never be categorised as ‘good’ for the only obvious reason that nature does not intend the living creatures to eat the biocides and synthetic chemicals.
Having also already stated about the ceremonial and religious significance of ghee in Hindu culture, a conscious mind ought to question its owner, ‘is it ethical to offer the duplicate and polluted ghee to God? Is it going to please God?
If the very malpractices are offensive to nature, environment, farm animals the fellow humans, God is certainly not going to be satisfied by His devotees’ fouled offerings. And what about the vegetarianism? Does ghee anymore remain vegetarian if it is derived from the dead animals’ fat? Lot many ethical questions!
This all argument directs towards the need of adopting honest ways of making a fabulous food item called ghee and also the need to produce the milk in a legitimate way which can ensure just good natural taste, aroma and nutrition and nothing else! The solution is certified organic ghee. A ghee which is full of essentials vitamins like; vitamin A, D, E, K and devoid of toxins.
In the next communication I will write more about the benefits of organic ghee, the ways to produce it, the certification norms in brief and the possible marketing channels to ensure the ready availability of organic ghee around you.